Our Story

Our Journey in Design Innovation

Peaceful garden setting featuring wooden benches and tables under a lush vine arbor.

Founded in 2020 in Seoul, PRACTICE is a multidisciplinary design studio led by Sisan Lee and Seohu Ahn. We pride ourselves on a deep respect for materials and their intrinsic qualities, which informs each project we undertake.

The studio was born out of a shared passion for design and a vision to create spaces and objects that resonate with the urban fabric of Seoul. Our approach blends conceptual rigor with hands-on material experimentation.

We have had the privilege of collaborating with notable brands such as Hatchingroom and Obscura, as well as designing unique installations like the Curtain of Cloud pavilion in Jeju Island.

Core Values

At PRACTICE, our core values shape our approach to design and guide our interactions with clients, collaborators, and the community.

Materiality

We honor the intrinsic properties of organic materials, celebrating the dialogue between natural and artificial elements in our designs.

Collaboration

Our work thrives on engagement with users and clients, ensuring that our designs respond to real-world needs while maintaining conceptual integrity.

Innovation

We embrace experimentation and creative thinking, striving for solutions that are as functionally exquisite as they are conceptually engaging.

Start Your Design Journey

Connect with us to explore tailored design solutions that bring your vision to life in the heart of Seoul.

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